Making The Market Work™ by Lauren Hansen, IRES CEO

Making The Market Work™ by Lauren Hansen, IRES CEO

Making The Market Work™

By Lauren Hansen, CEO

We take for granted many wonderful things each day. Imagine what your life would be like if you didn’t have clean water, indoor plumbing, and electricity. Those are everyday miracles.

Did you know that the MLS system is unique in the world?  It’s a foreign concept outside North America.  But here it provides the confidence, connections and sense of community so vital to the health of our housing market.

The MLS is also an everyday miracle.

Consider the difference between IRES MLS and Craigslist. Would you want to rely on Craigslist to buy and sell homes?  Of course not. Craigslist is unreliable, anonymous, and there is no true community or accountability.  The MLS allows competitors to cooperate and brings buyers and sellers together in an orderly real estate market.

In short, the MLS brings about the 3 C’s:

Confidence in the form of reliable, up-to-date market information

Connections between real estate professionals and the assurance that they will get paid should they collaborate with another MLS member on a transaction

Community by creating a set of norms and rules that all MLS members agree upon

Is the MLS business model succeeding?

The numbers say yes. In 2016, IRES subscribers sold $8.4 billion in real estate (yes, with a “b”).  That’s an amazing feat!  IRES is proud to be your partner is making home­ownership happen. The information we safeguard, the rules we enforce, and the community we foster helps you do your job with confidence and allows you to thrive. The magic of the MLS lies in competitors working together to create an efficient marketplace.

Together, we are Making The Market Work™!

Empowering the professional success of members by strengthening Northern Colorado’s exceptional real estate culture